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From 9 to 10 January, 2024, the first session of China National Nuclear Power's branding professional competence certification training was successfully held at the Qinshan Nuclear Power Plant. This training, organized by GoldenBee Consulting, is the first session of branding professional competence certification training for a central SOEs.

Zhang Guohua, Deputy Secretary of the Party Committee of China National Nuclear Power Co., Ltd. (CNNP), Zheng Zhishou, Vice President and Secretary General of China Council for Brand Development (CCBD), and Yin Gefei, Founder and Chief Expert of GoldenBee Consulting, attended the opening ceremony, and more than 30 frontline branding staff of CNNP participated in the training.

Experts from CCBD, China Nuclear Safety and Environmental Culture Promotion Association, Tsinghua University, University of Chinese Academy of Social Sciences, Capital University of Economics and Business, Central University of Finance and Economics, China University of Political Science and Law, GoldenBee Consulting and other related fields gave lectures.

The training is centered on a variety of topics, including brand building and evaluation, nuclear industry safety culture and brand building, as well as brand communication practices, brand planning, brand maintenance, brand promotion, brand shaping and brand operation of international energy enterprises.

CNNP said that this training is of great significance in creating a highland of brand management talents for CNNP, supporting the sustainable development of its brand and the building of soft power, and serving the development strategy of building the country into a branding power.

Participants who passed the training exam were awarded the Branding Professional Certificate issued by CCBD.